FranklinCovey Consultant Blogs | Todd Wangsgard | Franklincovey
Book Review: Great Work, Great Career by Covey and Colosimo
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Dr. Covey has done it again.
In their most recent FranklinCovey publication Great Work Great Career, Dr. Stephen R. Covey and Chief Learning Officer Jennifer Colosimo combine to offer relevant and timely thinking on “creating one’s ultimate job and making an extraordinary contribution,” as suggested by the book’s subtitle.
The authors encourage the reader to define what a “great career” means to him or her – to reflect on the level of loyalty, trust, and contribution one currently experiences in the workplace. They cite some profound examples of individuals who have achieved an obvious level of greatness (borrowing from Leading at the Speed of Trust workshop content) such as Dr. Fiona Wood, “Australia’s most trusted person.” Their brand of storytelling draws the reader in and makes the message more relatable and interesting.
They introduce a Venn diagram or model to suggest that one’s unique contribution is only discovered in the intersection of one’s talents, passion, conscience, and the need or opportunity that exists externally. They offer practical tools to help the reader “Know Your Strengths,” “Discover Your Cause,” plan a “Need-Opportunity Presentation,” and draft a “Contribution Statement.”
The closing section, “Build Your Own Village,” offers timely advice on connecting with others who mutually support one another – good ol’ fashioned networking. But here the authors bring networking into the 21st century by addressing the need for individuals to create professional blogs, participate in online social networking, and to “carve out” one’s space on the Internet.
In their closing thoughts, the authors suggest that by applying the tools and methods outlined, the reader doesn’t “look for a job; you look for a significant problem to solve or an exciting opportunity to leverage. You look for a profession you love and that people will pay you to do. You are not a ‘job description with legs,’ but a thinking, creative human being with unique and irreplaceable talents.”
I put this book down more energized and excited to “define my contribution” than ever before. I had written a contribution statement and walked hundreds of clients through the process. But now my contribution statement literally stares me in the face, taped up on my desk lamp, off to one side of my computer monitor – a constant reminder of my motivating professional causes.
If this book and its message don’t light a fire under you, there wasn’t a spark to begin with!
Refining Greatness in 2010
Recently I was pondering the differences and similarities between the FranklinCovey four-part definition of greatness – Sustained Superior Performance, Intensely Loyal Customers, Winning Culture, and Distinct Contribution – and the four categories that define Norton and Kaplan’s “Balanced Scorecard” approach to strategic planning and performance management. It occured to me that the greatness map at FranklinCovey includes all four of the “Scorecard” categories, plus one.
Under Sustained Superior Performance, FranklinCovey’s model includes both the Financial and Internal Business Processes areas of emphasis – two of the four Scorecard perspectives. The Intensely Loyal Customers category and Kaplan and Norton’s Customer perspective are virtually the same. Both emphasize concern for talent by calling out Winning Culture and Learning and Growth, respectively. However, the Scorecard methodology of planning and measuring falls short of requiring organizations to be clear about the Distinct Contribution that they are making to their communities, societies, and the world at large. This fourth category of emphasis in our definition of greatness is what sustains the motivation and energy required to stay focused on the wildly important.
If you have not yet defined the distinct contribution you are making to society, consider pondering your answers to the following questions:
- Would my community or industry really miss us, if our organization were gone tomorrow? In what specific ways would they miss us?
- In what ways are we giving back without the expectation of a direct benefit in return?
- What motivates us to continue improving and offering better, more innovative solutions in the future? Is our motivation purely profit or something more?
Each of these questions can also be applied to the individual. In other words: What legacy am I creating in my current position? How will people remember the value I’m adding on my projects and assignments? Am I the person my co-workers will think about when they are prompted in the future to think of a great example of leadership? How am I giving back in the workplace?
Greatness isn’t that far away, when we stop only thinking about what’s in it for me.
Leadership is Culture: Developing your leaders as teachers
Heirarchy is not leadership. Position is not leadership. Title is not leadership.
Leadership is compelling behavior.
In my 20+ years of leadership development experience, I have not witnessed a method of leader improvement more effective than to equip existing management with the tools to teach and then to personally model the concepts that are expected of their learners. This “leader-as-teacher” way of life has transformed the cultures of many organizations, including such giants as Becton Dickinson (BD).
While leading the professional development function at mid-cap aerospace and defense darling Alliant Techsystems (ATK) during the first half of this decade, I certified over 100 facilitators in one of our key leadership development programs – over half of these newly trained trainers were in management. I have great respect for my fellow Human Resource and Talent Management professionals who are often called upon to be classroom instructors. However I can attest to the fact that leaders who prepare, teach, and then model leadership in the workplace have a profoundly more positive impact on shaping culture.
Why?
Most associates see their leaders every day. People then witness their behavior and can hold leader-teachers accountable for “walking the talk.” Leader-teachers become vested in the material and much more aware of how they can become effective models of the content. They tend to discuss, clarify, and sometimes debate the alignment of course content with the organization’s strategy and execution. And on and on and on…
For most organizations, there is a profound source of competitive advantage right under their noses – their management. Yet most companies can’t afford to send their leaders off to a train-the-trainer on the many topics they may want addressed in the workplace. FranklinCovey has an answer. I’m excited to announce to my readers the newest platform of content delivery, specifically designed for leaders to take 10 to 15 minutes to teach and discuss targeted subjects, all the while relying on the research and award-winning videos that have made FranklinCovey your trusted partner over the years.
FranklinCovey InSights contains online materials that can be presented to a group in the same conference room or to a dispersed team across the country. It prompts the leader to ask specific, thought-provoking questions, provides brief video segments featuring speakers such as Dr. Stephen R. Covey, and allows teams and individuals to document real-time the goals they set in order to improve in that area. The InSights program also gives users the option of receiving a daily, weekly or monthly reminder to help them complete their goals.
Take a minute to watch the preview at the following address: http://www.franklincovey.com/tc/events/insights
Book Summary: “Predictable Results in Unpredictable Times,” Covey, Whitman, England

Have you noticed that during crises, many short-term-minded leaders give in to fear rather than focus? Even the CEOs who divulged their thoughts and feelings in response to both 2008 surveys from The Conference Board allowed the financial turmoil of the times to take their eye off of some very important, long-term success factors, such as leadership development and succession.
In “Predictable Results in Unpredictable Times,” communications maven Dr. Breck England, in partnership with Dr. Stephen R. Covey and FranklinCovey CEO Bob Whitman, outlines in the simplest of terms how organizations must respond today in order to stay at the top of their game. Likening business behavior to the annual Tour de France cycling contest, Mr. England recognizes that we are currently “in the mountain stages” of the race. He points out that, “the Tour is actually a team effort, and losing teams lack the disciplined execution of the winners.”
The book centers on four pressing hazards in the current marketplace and their solutions:
- Failure to execute
- Crisis of trust
- Loss of focus
- Pervasive fear
If you or your organization suffers from any one or more of these conditions, chances are the answer lies in the research and solutions offered in this timely work.
Each chapter is followed by some extremely provocative questions about the reader’s current state. They include:
- What generally makes the difference between the first and second place teams in any competitive situation?
- Why is complete transparency so important to building trust? What is the opposite of transparency?
- In uncertain times, everyone is challenged to do more with less. You say you’re doing more with less – but more of what?
- What are the costs to people and organizations of a “psychological recession?”
As a perennial reader of the Harvard Business Review, I couldn’t help but be impressed by the glowing endorsement offered by Clayton M. Christensen, Professor of Business Administration at Harvard, who said, “This book gave me more insight about how to get the right things done in an organization than any other management book I have ever read.”
My only critique is that the book is quite lean (making for an easy, refreshing read, of course) and leaves the reader wanting – no, needing more details in order to truly follow through on the authors’ advice. However, I understand several more books like this one from FranklinCovey Publishing are on the docket. Plus, there are e-tools and videos for each chapter of this book available online at no charge!
I’ll be embarking on yet another 100-mile bicycle ride next Saturday with a team of friends and family. With this book fresh in mind, you can be sure we’ll be clear about the goal, our need for trust and focus, and the debilitating effects of fear. I predict we’ll finish strong!
Action vs. Inaction
Last week I coined a new phrase. At least, I don’t believe I’ve ever heard it before. It goes like this:
“Perfect inaction is a miserable substitute for imperfect action.”
Too often, for example, we see 4 Disciplines of Execution clients spend way too much time getting ready to get ready. They want their WIGs (wildly important goals), lead measures, scoreboards, and WIG meetings to be perfect, before taking any action at all. However, during those 4 to 8 weeks of preparation, they miss out on the fruit of action – even if that action isn’t perfected yet. Err on the side of action. My good friend and fellow FranklinCovey consultant, Patrick Leddin, puts it this way, “Everything worth doing is worth doing poorly- at least at first.”
In Gilbert & Sullivan’s famous operetta, “The Pirates of Penzance,” art imitates life. The constable and his deputies, tasked with confronting the dubious and dastardly pirates, sing ernestly about their intentions to engage in certain conflict. Over and over again they sing, “We go! Yes, forward on we go. Yes, forward on we go.” All the while, they are marching in circles – NOT going. Finally, the hopeful – and increasingly more concerned – citizen onlookers chime in on the chorus and follow each “Forward on we go,” with their own, “Yes, but you DON”T go!”
Perhaps Nike’s ad slogan says it best. “Just Do It!”



