FranklinCovey Consultant Blogs | Todd Wangsgard | Video Case Study
Recent events have not ceased to teach us profound lessons in trust. I may also be hyper-sensitive to the hard-edged, bottom-line impact of trust because of recent engagements and wins with trust-focused clients.
Regardless of where blame is to be found, the epic and ever-growing tragedy of the gulf oil spill, the abrupt replacement of decorated military leaders, confessions of infidelity by sports icons (and on and on and on) all remind us of the foundational need for “confidence in the character and competence of individuals and organizations.” The aforementioned quote may look familiar to many of you. It’s FranklinCovey’s textbook definition of trust. Confidence.
When confidence is high, managers readily delegate important work to employees who know their stuff and do it with the utmost integrity. Organizations merge in record time, while due diligence takes a back seat to solid brand reputation and good old fashioned transparency. Businesses launch new products, install complicated I.T. solutions, and rebrand themselves with renewed speed by trusting both loyal employees and loyal consumers. That trust breeds even more loyalty, and thus greater productivity and profits.
How do I know this? I’ve seen it happen over and over again – first hand.
Take a look for yourself at the transformative business relationships and processes that resulted from a cultural examination of and renewed commitment to trust at Frito Lay. Their stunning results have inspired suppliers and customers alike to more closely investigate for themselves exactly what increased individual and organization credibility can do for their bottom line.
WARNING: Don’t watch this video case study, unless you’re prepared to launch a transformation of your own!